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COM 300 - Writing in Communication (3 CREDITS) Spring 2016 Office Hours: By appointment Email: rkrichardson@wsu.edu MATERIALS & ...

Thursday, April 21, 2016

Mastering Copywriting - Voices from the Pro Copywriters Network

Want to improve your copywriting?

The U.K.-based Pro Copywriters Network sponsors an annual conference that brings together experts in branding and copywriting. I've curated two of the best seminars from this recent conference for your review.

The first video features Dr. Jullian Ney, chief intelligence officer of research and insight at Disruptive Insight. Dr. Ney discusses "Storytelling from Social Intelligence":

The second video features noted influencer Bill Hilton, who has written professional copy for major corporations and authored several books. His presentation focuses on "The Psychology of Copywriting."

You can see even more seminar videos on the Pro Copywriters Network YouTube channel.