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COM 300 - Writing in Communication (3 CREDITS) Spring 2016 Office Hours: By appointment Email: rkrichardson@wsu.edu MATERIALS & ...

Thursday, April 21, 2016

Creating a Newsletter Campaign

Many corporations use newsletters to communicate a combination of serious and/or feature news to their customer base. Newsletters can also be used to foster brand loyalty. While many people associate the newsletter format with old-fashioned print distribution, they may also be distributed electronically.

To write a good newsletter, you should consider your target audience. What types of editorial content will they find useful, interesting and informative? While there can be "sales"-like information in a newsletter, there should also be news that is considered valuable by the reader.

Here are some good examples of newsletters and other resources that might help you lock down a content strategy for your newsletter: