WEEKS 13 & 14 SUMMARY & OVERVIEW

SUMMARY:

For these weeks, we will:

• Watch the award-winning documentary "Art & Copy"
• Learn the basics of ad copywriting, including creation of headlines, sub-heads and call-to-action copy.
• Learn about "value propositions"
• Continue to review AP style

HOMEWORK:

• Press release writing assignment - due April 1
• Ad copy assignment due April 15
• Read the following chapter:
• 20: "Journalism and Public Relations"