For these weeks, we will:
- Watch the award-winning documentary "Art & Copy"
- Learn the basics of ad copywriting, including creation of headlines, sub-heads and call-to-action copy.
- Learn about "value propositions"
- Continue to review AP style
- Press release writing assignment - due April 1
- Ad copy assignment due April 15
- Read the following chapter:
- 20: "Journalism and Public Relations"